The Life’s Sweeter Together campaign places Ocean Spray’s wide array of products at the heart of a millennial’s day-to-day, no matter what stage of life they’re in. Using a medley of delightfully upbeat creative and a variety of Ocean Spray’s delicious products, we enrich the everyday experiences of our target.

 

The Life’s Sweeter Together campaign increases brand equity with our target by including them in the Ocean Spray experience and weaving the products seamlessly into their lives. Agency 164 found that using highly interactive advertising and unique experiential platforms will break the boring traditional mold. This campaign caters to our target’s indifference, and even distaste, for being advertised to directly— while staying true to Ocean Spray’s core values.